Because advertising your business is such a great expense – from marketing flyers to television adverts, everything costs money – attracting new customers will always cost more than keeping your current customers coming back for more. Here are a few ways to keep your customers loyal before you start trying to attract new ones.
1. – Get to Know Them
It’s nice to feel loved – take the time to learn the names of your customers, as well as what they like. It’s a simple act but it pays off in dividends, and best of all it’s completely free! When they come into your business, make sure you talk to them; a friendly chat makes your customers feel both welcome and appreciated, and is the first step in building a loyal customer base.
Knowing which products they tend to like also offers a secondary benefit: you will be able to offer recommendations for similar goods, thus potentially increasing your sales. Having a friendly face to talk to can work the other way as well; a nice chat will surely bring a smile to your face, making you feel as appreciated as your customers do. It may take a little effort to learn the ins and outs of your clients, but it will soon be worth it.
Because advertising your business is such a great expense – from marketing flyers to television adverts, everything costs money – attracting new customers will always cost more than keeping your current customers coming back for more.
CC image courtesy of Victor1558
2. – Give Them More
Treat your customers like they’re better than the average person. For your most loyal clients, you could try rewarding them with coupons for new products (particularly those which you recommended in Step 1) or even free samples. You could even hold a “launch party” for any new products – an invite to one of these will make any customer feel like a VIP.
Another thing to try is giving your best clients vouchers when they buy something at your store. This brings us onto the next and final point…
3. – Incentivise Them
There are a number of ways you can incentivise (or “gamify”) your customers’ spending habits. The most popular and well-known method is to use a rewards programme, a loyalty card such as the Tesco Clubcard. You can offer a freebie as a reward for making a certain number of purchases, allow your clients to build up rewards points with each buy (to later be redeemed in-store, thus causing the customers to return once more) or give discounts if they spend more than a certain amount.
There is a good reason such loyalty schemes are so prevalent – they work, and they work well. The rewards keep the customers coming back each time; why would they go somewhere else when they’re building up to rewards from you? If you want more information about how to do this, look into reward schemes from Loyalty Pro for a simple and reliable way.
There is also a way of encouraging repeat customers whilst attracting new ones – referrals. Word of mouth advertising is essentially costless, so offer incentives to your customers for each new client you receive on their recommendation. It doesn’t have to break the bank – a simple coupon will do the trick and you’ll be reaping the rewards!
All of these methods have one thing in common: they all make the consumer feel happy and appreciated. This is all you have to do to build a loyal customer base. It’s simple, and you’ll soon benefit from it.
This blog post was written by blogger and writer Jamie Knop on behalf of Innova Solutions.