Four Mistakes Made With Business Holiday Cards

Have you ever received a holiday greeting card from a business contact that made you cringe? How quickly do you hit the delete key after reading a vendor’s mass-mailed e-card? Perhaps you’ve reached the point where you don’t even open the email before moving it to the trash?

Sending greeting cards to business contacts, customers, and vendors at holiday time may seem like the most innocuous of all professional communications. But when it’s done wrong it can damage an otherwise good business relationship.

On the other hand, sending a holiday card can make the recipient feel valued and establish a good foundation…